| Metric | Why It Matters | |--------|----------------| | | Culture content spreads via family & friend groups (WhatsApp forward effect) | | Save rate | Recipes, rituals, décor ideas are referenced repeatedly | | Comment sentiment | Positive/respectful debate on traditions shows healthy engagement | | Watch time (long video) | Festivals and storytelling formats keep viewers glued | | Regional language CTR | Higher than English for tier-2/3 cities |