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James, laid off from a startup. The Action: He had 200 "failure analysis" posts on his private Slack. He repacked those 200 messages into a single viral Twitter thread titled "The 7 lies startup founders tell marketers." Result: He was hired within 72 hours by a founder who read the thread and said, "I need someone who sees the truth." Once you have that core, you never talk about it just once
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