The Pawan Kalyan starrer, a remake of Pink , had immense hype. Due to COVID restrictions in Andhra Pradesh, many fans resorted to downloading the Movie Rulez2 version. The leak was so widespread that the digital rights holder (Amazon Prime) had to rush the official release to counter the illegal copies.
To support the industry and ensure a safe viewing experience, viewers are encouraged to use official platforms: Movie Rulez2.com 2021 Telugu
It taught Tollywood that theatrical windows must shrink. By 2024, most Telugu films arrived on OTT within 2–3 weeks (down from 8 weeks in 2021) specifically to combat the Rulez2 effect. The Pawan Kalyan starrer, a remake of Pink