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Kendrick Lamar 's is his sixth studio album, surprise-released on November 22, 2024 , following a historic year defined by his high-profile feud with Drake and his subsequent selection as the 2025 Super Bowl Halftime show headliner. The project serves as his first full-length release under his creative agency pgLang after his departure from Top Dawg Entertainment (TDE). The Concept: The 1987 Buick GNX
He’s not racing the European sports cars of rap (melodic hooks, radio features, pop crossovers). He’s building his own American experimental machine. kendrick lamar gnxrar