If you want to start this genre of content, you need a

: Many of these "fixed lifestyle" creators use social media platforms like YouTube and Facebook to share relatable, everyday stories and humor that reflect the local cultural landscape.

In these videos, you will rarely find a ring light or a filter. The lighting is natural—harsh morning sun or dim evening CFL bulbs. The Chechi might be wearing a mundu with a faded border, her hair oiled and tied back. This aesthetic, which many marketing gurus now call "ugly-cute," is the ultimate form of entertainment because it is relatable.