: Increasing sales of existing products in existing markets.
“The matrix assumes growth through known products and known markets. But the highest ROI does not come from occupying a quadrant. It comes from owning the space between quadrants—the diagonal intersections where no competitor can legally or logically follow. This is the Exclusive. It requires a strategy not of diversification, but of deletion.” corporate strategy igor ansoff pdf exclusive
[Your Name/Department] Sources: Corporate Strategy by H. Igor Ansoff (1965); Strategic Management Theory. : Increasing sales of existing products in existing markets
Many companies have applied Ansoff's framework to achieve growth and diversification. For example: corporate strategy igor ansoff pdf exclusive