| Segment | Avg. daily viewing time (minutes) | Dominant devices | |---------|----------------------------------|------------------| | Primary/secondary school students | 45 | Mobile phones (70 %), tablets (25 %), PCs (5 %) | | College under‑graduates | 30 | Laptops (55 %), mobiles (35 %), smart TVs (10 %) | | Adult learners (skill upskilling) | 20 | Mobile phones (60 %), PCs (30 %), smart TVs (10 %) | | General public (literature, storytelling) | 12 | Mobile phones (80 %), TVs (15 %), tablets (5 %) |