: The rise of "Hijabers" and celebrity influencers has turned the garment into a lucrative business , with boutiques in major cities offering diverse styles ranging from "slang" to strictly shar'i . Social Issues and Controversies
Historically, Indonesian women wore traditional attire like the kambeng or kerudung , which were often loose, locally made, and unbranded. The introduction of "Extra Quality" branding marks a shift toward standardization. video jilbab mesum extra quality
Breathable fabric perfect for the tropical heat. : The rise of "Hijabers" and celebrity influencers
Piety becomes a status symbol. An extra quality jilbab from a brand like Zoya , Elzatta , or Riani can cost upwards of 200,000 to 500,000 IDR ($13–$35 USD). In a country where the monthly minimum wage in some provinces is below 2.5 million IDR ($160 USD), spending a fifth of your salary on a few scarves is significant. Breathable fabric perfect for the tropical heat
But for others, it becomes a new prison. A 2024 qualitative study in Jurnal Perempuan found that EQ jilbab wearers reported heightened anxiety about “breaking the silhouette”—having their clothing cling, or showing the outline of an ankle or wrist. Some admitted to avoiding bending down in public or sitting cross-legged for fear of revealing a shape.