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On the role of social media platforms in the creator economy

In the early 2020s, the creator economy was a simple place. You had Instagram for aesthetics, YouTube for depth, and Twitter for chaos. Today, the landscape is dominated by two titans that could not be more different: TikTok and OnlyFans. TikTok Vs OnlyFans - Splitscreen Homemade Compi...

: This 2025 study explores "cross-platform dependency by design," where creators must maintain a presence on TikTok to gain visibility because OnlyFans lacks internal discovery mechanisms. On the role of social media platforms in

And the only rule is: Keep the camera rolling on both sides of the screen. : This 2025 study explores "cross-platform dependency by

However, the growing popularity of TikTok and OnlyFans has also raised concerns about the impact on creators' mental and emotional well-being. The pressure to constantly produce content, engage with fans, and maintain a certain image can be overwhelming, and many creators have reported feeling burnt out and exhausted. Furthermore, the explicit nature of some content on OnlyFans has raised concerns about the objectification and exploitation of creators.