Yet, anyone who has ever procrastinated on a deadline, succumbed to an impulse purchase, or struggled to stick to a diet knows that this model is incomplete. The gap between how economists assume we behave and how we actually behave is where begins.
Week 1 — Overview and foundations: preferences, utility, bounded rationality. Week 2 — Heuristics & biases: representativeness, availability, anchoring. Week 3 — Prospect theory, loss aversion, reference points. Week 4 — Intertemporal choice, time inconsistency, self-control mechanisms. Week 5 — Mental accounting, social preferences, fairness, and reciprocity. Week 6 — Applications and policy: nudges, choice architecture, and experimental methods; review and final problem set. introduction to behavioral economics david r just pdf
by David R. Just serves as a comprehensive and engaging bridge between traditional neoclassical economics and the burgeoning field of behavioral economics. Designed for students, practitioners, and curious thinkers alike, this book systematically dismantles the assumption of perfect rationality and rebuilds economic understanding using insights from psychology, neuroscience, and sociology. Yet, anyone who has ever procrastinated on a
David R. Just’s is a comprehensive textbook that bridges the gap between traditional rational-choice theory and the psychologically-driven realities of human decision-making . Week 5 — Mental accounting, social preferences, fairness,