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For the first time in history, a person with a smartphone can earn a middle-class (or upper-class) living producing media. The "Mid-Tier Creator" (100k to 500k followers) is the new independent filmmaker. These creators understand vertical video, retention editing (keeping you watching for 30 seconds), and "hooks." The revenue comes from ad splits, branded integrations, and platform-specific "Creator Funds."

notes that the evolution of the industry is a core ethical and cultural consideration. 2. The Gamification of Passive Media xxxvdo2013

Option 1: Professional Bio (For Portfolios or "About" Pages) For the first time in history, a person