For years, Bollywood relied on formulaic scripts propped up by famous fathers (nepotism). The public backlash against this led to the "Boycott Bollywood" trends on social media. Simultaneously, the success of South Indian dubbed films exposed Bollywood's technical laziness.

The reason entertainment and Bollywood cinema are inseparable from these "Khans" is consistency. For thirty years, these actors have played variations of the same persona. The audience doesn't go to see a character; they go to see "SRK being SRK." This parasocial relationship builds a loyalty that Western marketing agencies can only dream of.

On the other hand, the term "desi masala sex" also raises questions about cultural appropriation, exoticization, and the fetishization of South Asian culture. For example, the use of Indian classical music or traditional Indian attire in Western media can sometimes come across as superficial or stereotypical, reducing a rich and complex culture to a set of exotic props.

The advent of globalization and digital technology has exposed younger generations to a plethora of ideas about love, relationships, and individual freedom. This intersection often leads to a complex negotiation between traditional expectations and modern desires.